MoonFox Data Insights April 2025
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As a subsidiary of Aurora Mobile (NASDAQ: JG), MoonFox Data is a leading expert in data insights and analysis services across all scenarios, catering to a global clientele and providing alternative data to support investment strategies. MoonFox Data provides :
1. Mobile Data: MoonFox Data provides usage insights that reveal high correlations to stock price trends, empowering businesses to make informed investment decisions.
2.Offline Brand Data: MoonFox Data delivers brand insights, tracking metrics like store counts and foot traffic for better predict performance, assess growth potential and seize opportunities.
MoonFox Data Insights (April 2025) ：
1. The Q1 2025 ranking data for WeChat mini-games has been released, with Endless Winter maintaining the top spot in average monthly active users (MAU) at 30.12 million. However, it ranks third in daily active users (DAU), revealing a challenge with user retention despite rapid growth. The leader in average daily active users is the classic card game Tencent Happy Landlord, with 2.97 million DAU and third in MAU at 22.4 million, demonstrating strong daily user engagement. 寻道大千 ranks second in both MAU (23.14 million) and DAU (1.82 million), reflecting balanced growth in both user scale and quality.
2. Other leading WeChat mini-games, including card games (Daily Chess and Daily Landlord), puzzle games (贪吃蛇大作战 and 羊了个羊), and tower defense games (向僵尸开炮 and 躺平发育), maintain stable user scales and activity levels. Although 三国：冰河时代 achieved rapid MAU growth through extensive marketing, its DAU performance is unsatisfactory, with retention rates significantly lower than those of leading tower defense games.
3. Tencent’s Yuanbao led the breakout rankings with a 72.64% monthly active user (MAU) compound growth rate. ByteDance fortified its position with a generative AI portfolio (即梦AI, Doubao Study, CatBox), all ranking in the Top 10.
4. Holiday-Driven Surge in Vertical Applications: Photo editing apps (Bebo Cam, CutPic, Bread Collage), travel guide platforms (Sanmao Travel), and photography communities (可颂) saw significant month-on-month growth in April, fueled by combined Qingming and Labor Day holiday demand. Meanwhile, 达达秒送骑士 achieved sustained growth (82.53% MoM) driven by the expansion of JD’s food delivery services, underscoring opportunities in instant retail logistics.
To that end, MoonFox Data Insights (April 2025) provides rankings of publicly listed companies, along with the list of Chinese overseas applications.
If you are interested in MoonFox Data, please contact us: marketing@moonfox.cn, or you might download the product brochure here.
Chinese Apps Rankings | ||||
APP | Company | Countries | Fastest-growing download | Fastest-growing revenue |
ByteDance | 170 | - | - | |
ByteDance | 170 | - | - | |
PicsArt | 169 | Pakistan (19->14) | Myanmar (5->1) | |
Pinduoduo | 166 | Argentina (3->1) | - | |
DHgate.com | 163 | Spain (200+ ->1) | - | |
Alibaba | 163 | France (60->4) | - | |
ZOETOP Business | 162 | - | - | |
Intsig Information | 162 | - | - | |
Alibaba | 159 | new Zealand (200+ ->1) | - | |
Small Feiyu | 156 | Malaysia (9->5) | Malaysia (41->25) | |
Click on the app name to view more details.
Countries: In the latest month, the number of countries where the app appeared on the overall rankings.
Fastest-growing download: The country or countries where the app's download ranking grew the fastest, along with information about the change in ranking.
Fastest-growing revenue: The country or countries where the app's revenue ranking grew the fastest, along with information about the change in ranking.
Data Period : April 2025
Chinese Games Rankings | ||||
APP | Company | Countries | Fastest-growing download | Fastest-growing revenue |
Ultrapower | 170 | - | South Africa(4->3) | |
miHoYo | 170 | - | - | |
Microfun Limited | 169 | Brazil(9->5) | Czech Republic(3->2) | |
Century Games | 169 | Czech Republic(12->2) | Germany(2->1) | |
Microfun Limited | 167 | - | - | |
ByteDance | 167 | - | - | |
Habby | 166 | - | Singapore(8->6) | |
Jiangyu Interactive | 166 | Myanmar(52->17) | Singapore(13->4) | |
Lilith | 166 | Poland(5->4) | Myanmar(5->4) | |
NetEase | 165 | U.S.(200+ ->1) | Myanmar(200+ ->32) | |
Click on the app name to view more details.
Countries: In the latest month, the number of countries where the app appeared on the overall rankings.
Fastest-growing download: The country or countries where the app's download ranking grew the fastest, along with information about the change in ranking.
Fastest-growing revenue: The country or countries where the app's revenue ranking grew the fastest, along with information about the change in ranking.
Data Period : April 2025
Top Listed Companies | ||||
Company | Apps Coverd(MoM) | MAU | MAU MoM | MAU YoY |
162 (-1) | >1B | -3.2% | 0% | |
70 (-3) | >1B | -3% | 0.4% | |
54 (-) | 0.8B-1B | -1.9% | -0.5% | |
16 (-) | 600M-800M | 0.2% | 6.7% | |
25 (-) | 600M-800M | -0.1% | 22.7% | |
8 (-) | 600M-800M | -5.4% | -2% | |
25 (-) | 600M-800M | 0.2% | 17.5% | |
20 (-) | 400M-600M | 0.3% | 4.8% | |
8 (-) | 400M-600M | -0.3% | 1.2% | |
8 (-1) | 400M-600M | 1.9% | -3.3% | |
58 (-) | 100M-400M | -1.3% | 15.6% | |
81 (+1) | 100M-400M | -3.6% | -7.5% | |
15 (-1) | 100M-400M | 2.7% | 5.1% | |
10 (+1) | 100M-400M | -8.4% | -3.1% | |
3 (-) | 100M-400M | -15.9% | 16.2% | |
10 (-) | 100M-400M | -3.8% | 23.8% | |
11 (-1) | 100M-400M | 10.6% | -1.4% | |
28 (-1) | 100M-400M | -3.1% | -18.2% | |
18 (-) | 100M-400M | -10.4% | -15% | |
13 (-) | 100M-400M | -4.5% | -12.1% | |
Click on the company name to view more details.
Apps Coverd(MoM) : The number of apps included by the respective company, with a penetration rate within the top 10,000. It indicates the difference in value between the current month's data and the previous month's data.
Data Period : April 2025
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